CREATIVE EXPERT GROUPS

Where Creativity Meets Purpose - In the Fight to End TB

To end tuberculosis (TB) in Tajikistan by 2030, we need more than clinical solutions, we need powerful messages, compelling stories, and bold ideas that move hearts and minds. That’s where the Creative Experts Group, formed by the Stop TB Partnership, Tajikistan, steps in.

This dynamic group brings together journalists, artists, content creators, and communication professionals, as well as representatives from key government and non-governmental institutions. Selected through public calls and personal invitations, each member contributes a unique blend of vision, creativity, and commitment to help change the narrative around TB.

What They Do

The Creative Experts Group plays a vital role in shaping how TB is seen, heard and understood by the public. Their responsibilities include:

• Developing and reviewing print, audio, and video materials
• Writing articles and producing engaging content that raises TB awareness
• Strengthening public communication through TV, radio, newspapers and social media
• Tailoring messages for both the general public and priority audiences

From crafting powerful stories to launching nationwide campaigns, this group ensures that the message of hope, prevention and action reaches every corner of Tajikistan.

Creativity with Impact

The members of the Creative Experts Group are not just storytellers, they are strategic communicators and changemakers, using their talents to drive real impact. With every article, every video and every post, they bring us closer to a future where TB is no longer a threat.

Because when creativity joins the fight, change becomes unstoppable.